Episode 3

The Truth About Influencer vs. Content Creator Marketing For CPG Brands

Published on: 5th April, 2024

Join us for an eye-opening episode where we delve into the world of influencer marketing. We dish out the real talk on leveraging influencers, navigating the slippery slope, and the good and bad sides of this marketing strategy for your CPG brand. With candid insights from our own experiences, we reveal how we've utilized influencers in the past to grow Vicky Cakes and Yum Crumbs. Get ready to uncover the dos and don'ts, the pitfalls, and the power of influencer partnerships in building your brand's success.

The podcast is a production of Twelve17 Media.

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Packaged For Success

About the Podcast

Packaged For Success
Welcome to 'Packaged for Success'—the podcast where glass ceilings come with ladders, and success is part of the package. This is your go-to audio space celebrating the remarkable journeys of women leading the way in the consumer packaged goods industry. 

Every episode, we unwrap the stories of trailblazing women who are shaping the future of CPG. From groundbreaking startups to iconic brands, these leaders are innovating, inspiring, and pushing boundaries. 

Join us as we dive into the strategies behind our success, the lessons learned from our challenges, and the insights gained from our experiences. Whether you're a budding entrepreneur, a seasoned executive, or someone who loves a good success story, 'Packaged for Success' is your insider's guide to the dynamic world of CPG. 

Get ready to be inspired, empowered, and equipped with the knowledge to forge your own path to success. Because here, we believe that when women lead, we all succeed. Let's get started!

About your host

Profile picture for Cortney Sargent

Cortney Sargent